Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

The Actionable Guide to Building an Effective Content Team (And How to Nurture It)

by Mayowa Koiki  |  
October 19, 2017

Content is the fuel that drives the Internet. There are well over 300 million registered domains and over 3 million blog posts published daily. Yet only 30% of business-to-business (B2B) marketers are satisfied with their content marketing efforts.

Many companies respond to this lack of quality content by building a team dedicated to content marketing alone. That's great. Totally.

Because smart businesses agree that no marketing strategy is complete without quality content, and multiple surveys prove it:

There are many more examples, but let's stick with these for now. The point is that it's easier—a lot easier—to reach your target audience with content as your weapon.

However, 60% of marketers report that hiring marketing-content talent is a challenge. In his article on Medium, Jay Acunzo says companies are no longer seeking writers; they're looking for talented content creators. "Companies aren't finding enough creative, producer-type talent," he says.

Doing the Groundwork

Before you start looking for talent, you must understand your needs. As with any project, building your content creation team needs measurable goals. Start with two essential ones.

1. What do you want from your team?

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Mayowa Koiki is a B2B/tech writer and inbound marketer, and a co-founder of Growth Blueprint, a business that helps other businesses reach their target audiences.

Twitter: @iamolumayowa

LinkedIn: Mayowa Koiki

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Jessica Kumor Thu Oct 19, 2017 via web

    Hi - just a friendly FYI that you have a spelling error in your post.

    "However, 60% of markters report that hiring marketing-content talent is a challenge."

    Happens to the best of us. :)

  • by Vahe, MarketingProfs Thu Oct 19, 2017 via web

    Thank you, Jessica. Corrected.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!