We content creators have a tough gig. We're not just responsible for the fun kinds of content—the interesting case studies and the in-depth articles on fascinating topics.
We also have to deal with "Oh, by the way" requests from all over the organization. Our days become a parade of "minor" requests...
"Could you just jump in and film this customer testimonial? It really shouldn't take that long."
"I really need another email in this nurture campaign. Can you just throw one together for me?"
"I forgot about this important client call tomorrow. Would it be too hard for you to compile a case study real-quick?"
It can be tough to push back and remind our colleagues that we aren't short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a work-management process designed to protect the content creators of world.
It's called Agile, and it works beautifully in marketing.
For my fellow content marketers, I want to share four Agile practices that can help insulate you from "Oh by the way" moments. Pick up just a few of these, and you'll be able to produce more work in less time with far less stress.
Andrea Fryrear is an Agile marketing coach and president of AgileSherpas. She shares her findings (and failures) regularly from stages around the world as a speaker on all things Agile marketing. Her book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future.
LinkedIn: Andrea Fryrear