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Marketing Automation 101: Start Learning With Content, Experts, and Training

by Tammy Duggan-Herd  |  
February 5, 2018

What Is Marketing Automation and Why Does It Matter to You?

Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks. Automation allows companies to analyze, standardize, and generally streamline a wide range of marketing tasks and workflows.

Companies that use marketing automation have a 107% better lead conversion rate and 40% greater average deal size, according to the Aberdeen Group.

How Do I Learn Marketing Automation?

The problem faced by many marketers looking to implement automation is that the topic seems too broad and technologically nuanced to tackle.

But, rest assured, that isn't so! All you need to get started with marketing technology are the right resources to move you from greenhorn to automation wizard.

Marketing Automation Reading Materials

Looking to start your journey with self-education? There is no shortage of guides, books, and articles online and in stores for marketers looking to get their hands on information about automation.

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Dr. Tammy Duggan-Herd is a researcher turned marketer. After attaining a PhD in Applied Social Psychology, she helped launch digital marketing agency Campaign Creators, where she now directs internal marketing strategy.

LinkedIn: Tamara Duggan-Herd, PhD

Twitter: @tammy_herd

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  • by Melissa Roth Wed Feb 28, 2018 via web

    Great article on how to optimize your marketing tasks and workflows with automation tools. You offer a lot of insightful resources, especially on social media and the list of bloggers that focus on the subject.

    Domus, Inc., a Philadelphia ad agency, recently addressed how to increase the efficiency and quality of your sales prospecting conversations with technology and automation tools. More than ever, marketers need to embrace and test the technological capabilities that replace out-of-pocket traditional means of managing the sales funnel. Check out our blog here-

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