What Is Marketing Automation and Why Does It Matter to You?

Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks. Automation allows companies to analyze, standardize, and generally streamline a wide range of marketing tasks and workflows.

Companies that use marketing automation have a 107% better lead conversion rate and 40% greater average deal size, according to the Aberdeen Group.

How Do I Learn Marketing Automation?

The problem faced by many marketers looking to implement automation is that the topic seems too broad and technologically nuanced to tackle.

But, rest assured, that isn't so! All you need to get started with marketing technology are the right resources to move you from greenhorn to automation wizard.

Marketing Automation Reading Materials

Looking to start your journey with self-education? There is no shortage of guides, books, and articles online and in stores for marketers looking to get their hands on information about automation.

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ABOUT THE AUTHOR
image of Tammy Duggan-Herd

Dr. Tammy Duggan-Herd is a researcher turned marketer. After attaining a PhD in Applied Social Psychology, she helped launch digital marketing agency Campaign Creators, where she now directs internal marketing strategy.

LinkedIn: Tamara Duggan-Herd, PhD

Twitter: @tammy_herd