Fans are vanity and sales are sanity. —Lori Taylor, social media marketer
It's easy to get sidetracked from sales because there are a ton of digital parameters for success, elaborate conversion funnels, follower counts, newsletter signups, likes, shares...
But the purpose of your investment in social media is ultimately to sell.
Yet, good-old, traditional selling is becoming trickier to do, because social media are savvier than ever and know when they are being marketed to.
That said, the number of businesses selling on social media is increasing even as you read, especially on the king of all platforms, Facebook.
Have you tried to harness Facebook's potential as an online store for your products or services? It takes time and effort, but it can yield worthwhile results. Here are a few easy tips to help you get started.
Create a Facebook business page
Start with the basics, by creating a Facebook business page, which gives you customization options that a simple profile page won't.