Bringing a Thanksgiving dinner to the table is a tall task. Pulling it off is markedly more complex than planning, preparing, and serving other meals. The dinner's bound to be bigger and have more dishes. The timing's tricky. Clearly, there's way more preparation, shopping, and coordination.

So, should you light your hair on fire? Go out to eat? Settle for frozen dinners?

Uh, no. You should be thankful to have the opportunity to celebrate with family and friends. You should do the best you can.

I feel this way not only about being the CMO (chief meal officer) in my family but also about the role I play as CMO (chief marketing officer) of my company.

And so, having made that quirky analogy, I now want to look at the crazy challenges of leading a marketing team and count my blessings for being given the chance to do so.

The Role Can Feel Thankless

Wait... Before I count my blessings, let me get a few of the curses of CMOing out of the way.

CMOs have all kinds of exciting responsibilities and though we may love taking them on, we're sometimes under-loved:

  • 80% of CEOs report stewing over their CMO's underperformance and the prospect of firing them.
  • More than 40% of today's CMOs have had their job for two years or less.
  • And... in the C-suite, CMOs have the highest turnover rate by far.

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ABOUT THE AUTHOR
image of Annie Reiss

Annie Reiss is chief marketing officer at CloudShare, bringing 20+ years of B2B and B2C marketing experience, with proven expertise in digital marketing strategy and lead generation.

LinkedIn: Annie Reiss