Bringing a Thanksgiving dinner to the table is a tall task. Pulling it off is markedly more complex than planning, preparing, and serving other meals. The dinner's bound to be bigger and have more dishes. The timing's tricky. Clearly, there's way more preparation, shopping, and coordination.
So, should you light your hair on fire? Go out to eat? Settle for frozen dinners?
Uh, no. You should be thankful to have the opportunity to celebrate with family and friends. You should do the best you can.
I feel this way not only about being the CMO (chief meal officer) in my family but also about the role I play as CMO (chief marketing officer) of my company.
And so, having made that quirky analogy, I now want to look at the crazy challenges of leading a marketing team and count my blessings for being given the chance to do so.
The Role Can Feel Thankless
Wait... Before I count my blessings, let me get a few of the curses of CMOing out of the way.
CMOs have all kinds of exciting responsibilities and though we may love taking them on, we're sometimes under-loved:
Take the first step (it's free).
You may also like:
- How to Align Sales and Marketing Teams for Max ROI
- The Ultimate Guide to Dealing With Difficult People: 'Jackass Whisperer' Scott Stratten on Marketing Smarts [Podcast]
- CCPA: Questions of Privacy, Compliance, and Enforcement
- The Rise of Revenue Operations [Infographic]
- Four Ways to Get Started With Agile Marketing