If you've worked in email marketing long enough, you know sending an email campaign can be—way too often—a long and arduous task. From concept to production, and from testing to review, what seems like it should take minimal effort often turns into maximum pain.
Developing a scalable email production process isn't easy. So, let's break it down, discuss tools and platforms that can help, and ensure you create a scalable process that doesn't drive your team mad.
You'll leave this session with...
- Lessons from being in the trenches with email teams for 15+ years
- Tools to help scale your email production cycle
- More ways your team can get emails out the door without driving each other crazy
SPEAKER
- Michael Barber
- Marketing Strategist
- @michaeljbarber
Michael's career began at Jay Baer's Mighty Interactive agency, after which he went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN. He then established his own consultancy, barber&Hewitt, which eventually joined Godfrey, one of the largest B2B agencies. Michael has been named one of Marketo's Fearless 50.
