With economic uncertainty ahead in 2023, marketing teams are recalibrating their budgets and focusing on efficiency. At the same time, sales cycles are increasing, and more people are involved in the selection process.
In this session with April Mullen, you'll discover how email can help reduce your customer acquisition costs and increase customer lifetime value during a time when it really matters.
You'll learn:
- Ways to sustainably grow your contact database and convert anonymous users
- How to let the buyer self-serve the journey through email
- The rationale for being more personal and showing brand values in your emails
- Where you should take inspiration from B2C to better connect with individuals through email
SPEAKER
- April Mullen
- Senior Director of Content Strategy, Braze
- @aprildmullen
April has 15+ years of experience working in marketing for brands, agencies, and in martech. She's an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis and writes for industry publications, including Forbes and MediaPost.
