Contributed by Bob Knorpp
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About the Contributor
Bob Knorpp
Bob Knorpp is host of The BeanCast Marketing Podcast and Ad Age Outlook. In his 20-years of marketing, he has created award-winning campaigns for Novartis, Mars, Syngenta, Boehringer-Ingelheim, Wachovia and others. Bob is a member of the International ECHO Awards Board of Governors and is president of The Cool Beans Group, a marketing consultancy based in Greensboro, NC.
