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Joseph Jaffe

One of the most sought-after consultants, speakers and thought leaders on new marketing, industry thought leader and author of “Life after the 30-second spot” (Wiley/Adweek) Joseph Jaffe is President and Founder of jaffe, LLC, a new marketing consulting practice ( The consulting practice focuses its efforts on prolific thought leadership and helping its clients evaluate, customize and implement alternative approaches to traditional marketing into their existing communications mix, and measuring the impact/ROI of these efforts.

Prior to consulting, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe’s popular blog, "Jaffe Juice”, provides straight-shooting commentary on all things new marketing. You can join the conversation at He also hosts a weekly new marketing podcast called “Across the Sound.” You can subscribe at or through iTunes.

His first book, ”Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising” (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot.

jaffe’s consulting and speaking engagements include the likes of The Coca-Cola Company, P&G, Dunkin’ Brands, Pioneer, Cendant’s Ramada Group, Motorola, Omnicom’s GSD&M, TiVo, AOL Media Networks and News Corp’s Fox Interactive Media.

Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and he has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.

Hailing from South Africa, he lives with his wife, daughter and son in Westport, CT.

Authored by Joseph Jaffe

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