About the Contributor

Contributed by Linda Emma

• Four Human Writing Tips That Will Make Search Bots Smile

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Content

  There may not exactly be a magic formula, but there are steps you can take to write for humans that ...

• Empathy Mapping for Marketing Content: What It Is and How to Do It Well

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Content

  When writing for marketing, you need to connect with your audience. But first you have to understand who they are ...

• The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Content

  If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to ...