Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

That's an 18% increase over last year's first-half ad revenues of $17 billion.

Maintaining an upward trend, 2Q13 internet ad revenues also increased—18% year over year—reaching $10.3 billion, up from $8.7 billion in 2Q12.

Below, additional key findings from the report.

Revenue Concentration

  • Online advertising revenue continues to remain concentrated with the 10 leading ad-selling companies, which accounted for 70% of total revenues in 2Q13, down from 73% in 2Q12.
  • Companies ranked 11th to 25th accounted for 12% of revenues in 2Q13, up from 9% in 2Q12.
  • Companies ranked 26th to 50th accounted for 7% in 2Q13, down slightly from 8% in 2Q12.

Ad Format Trends

  • Search accounted for 43% of 2Q13 revenues, down from 47% in 2Q12, as mobile devices shifted search-related revenues away from the desktop computer.
  • Display-related advertising accounted for $3.1 billion, or 30% of total revenues.
  • Display-related advertising includes display/banner ads (19% of revenues), rich media (3%), digital video (7%), and sponsorship (2%).
  • Mobile revenues totaled 16% of 2Q13 revenues, up 149% from 2Q12.

Industry Trends

  • Retail advertisers remain the largest category of internet ad spending, accounting for 20% of total revenues in the first half of 2013, consistent with the 20% reported in 1H12.
  • Financial Services advertisers accounted for 14% of revenues in 1H13, up slightly from 13% in 1H12.

About the Research: The IAB Internet Advertising Revenue Report was released in October 2013 and includes data directly obtained from from companies generating internet/online/mobile advertising revenues, as well as supplemental data from publicly disclosed information.

Sign up for free to read the full article. Continue reading "Internet Ad Revenues Set Record in 1H13" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.



image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

MarketingProfs Partner