About six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, found a recent study conducted by Mzinga in collaboration with Babson Executive Education.

More than 60% reported using some form of social technology as an ongoing component of their business.

Of those respondents who said their organizations employed social media, 57% reported its use in marketing, 39% cited internal collaboration and learning, and 29% reported social-media use in customer service and support:

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