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"Facebook" was the top search term in the US across three major search engines—Google, Yahoo, and Bing—in the four weeks ended March 27, 2010, according to Experian Hitwise.

Facebook-related terms accounted for eight of the top 10 search terms across the three search engines during the period, including 1.83% of searches conducted on Google, 3.03% of searches on Yahoo, and 4.45% of searches on Bing.

Yahoo-related terms accounted for six spots, while MySpace terms accounted for four searches across the three search engines.

Other search terms that were among the top 10 for all three search engines included "youtube," "facebook login," "craigslist," and "yahoo mail."

Looking for solid, substantiated information about search engine marketing from the industry's best resources? The 84-page Search Engine Marketing Factbook featuring 55 charts provides data on who is using search engines and how, as well as data on keywords, clicks, and paid search metrics. This search-related factbook consists of chapters 1 & 3 from the larger Digital Marketing Factbook?a 144-page compilation of data and 110 charts that also covers email marketing and social media.

Top Paid-Search Terms

"eBay" was the top paid-search term across the three search engines in the four weeks ended March 27. Overall, eBay-related terms accounted for eight of the top 10 paid-search terms across the three search engines, including 1.41% of searches conducted on Google, 3.26% of searches on Yahoo, and 3.93% of searches on Bing.

Six other search terms were among the top 10 across the three search engines: "netflix," "yellow pages," "lowes," "home depot," "verizon wireless," and "white pages."

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