One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report by SlideRocket.
More than three-quarters of mobile presentations are viewed via Apple devices: iPhone accounted 39% of total mobile presentation views in the first quarter of 2011 and the iPad accounted for 37% of such views.
Google-Android devices accounted for 24% of mobile presentation views in 1Q11, but Android leads the pack in rate of growth for presentation viewing, registering an impressive 789% growth over 1Q10 levels.
Below, other findings from SlideRocket's Presentation Index, based on a survey of 250 business professionals.
Adding audio and video to presentations appears to boost viewer engagement:
- 98% of presentations containing audio are viewed to the end.
- Presentations containing video are viewed nearly 20% longer than those without video.
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Professionals On the Move
Nine in ten business professionals (90%) say they spend more time pitching outside the office than inside, at meetings, tradeshows, and social events.
Such professionals rely increasingly on mobile devices to conduct business:
- 32% now use a smartphone or tablet as their primary computing device.
- 57% expect to use a smartphone or tablet as their primary computing device by 2012.
About the study: Findings are from a survey of 250 business professionals, conducted by SlideRocket in April 2011.
