Contributed by Lenna Garibian
- Worldwide Business Optimism Reaches Two-Year High
For the first time in two years, optimism levels are rising among the world's global executives, according to the annual ...
- Gen-Z Trusts Mobile, Social Content More Than Other Generations Do
Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely ...
- 7 in 10 Smartphone Owners Access Facebook via Their Device
Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study ...
- Half of Financial Advisers Have Used Social Media to Convert Clients
Social media has become an important way for financial advisers to engage with clients and grow their business, according to ...
- B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views ...
- ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and Mobile
Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile ...
- Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness
Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view ...
- Local Marketing: Promotions Spending Surges as Advertising Slips
In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); ...
- Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B Ads
Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, ...
- Early Adopter Millennials Leading in Mobile Device Adoption
Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 ...
- Facebook's Graph Search Results Page: An Eye-Tracking Study
Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is ...
- Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper ...
- Top Brands With 'Social Currency': Subway, Google, Target
Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching ...
- Email Volume Up 5%; Opens Highest on Saturdays, Sundays
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels ...
- Digital Influence: Blogs Beat Social Networks for Driving Purchases
Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence ...
- Number of 'Zero-TV' Households Reaches 5 Million in US
About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking ...
- Mobile Advertising: Which Industries Are Taking the Lead?
In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising ...
- Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)
Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, ...
- Small Business Marketing: Top Tools for Finding and Keeping Customers
Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas ...
- Social Media and Recruiting: Top Channels and Trends for 2013
Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting ...
- Apple Gains Ground on Google Android, Strengthens Handset Lead
Apple increased its share of US smartphone subscribers and its lead in the handset market in January 2013, according to ...
- Video Viewing via Mobile Doubles; Live Content Still Favored
People are watching more video content with their mobile devices: The proportion of total time spent watching online video via ...
- Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...
Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google ...
- Personalized Marketing Drives Buyer Readiness and Sales
Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping ...
- Marketing Budgets and Staffing Levels Rising Worldwide
The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, ...
- Texting Prospects (at the Right Time) Boosts Conversion
Though email messaging is an important part of the selling process, texting can be an effective way to supplement email ...
- Social and Mobile Gaming Ads Outperform Standard Online Formats
Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than ...
- Inc. 500: LinkedIn Replaces Facebook as Top Social Tool
LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 ...
- Five Websites Capturing 20% of all Search Result Clicks
Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the ...
- Instagram and Top Brands: Engagement Up as Audiences Grow
Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that ...
- Video Viewing via Mobile Surging; Apple Dominates
Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video ...
- Social Network Demographics: Twitter, Pinterest, Instagram, Facebook
Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are ...
- National Brands Lack Tools to Execute Local Campaigns Effectively
Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say ...
- Google Forecast to Earn $5B in Tablet Search Ad Revenue
Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December ...
- Women Business Owners Upbeat, Boosting Marketing Spend
Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are ...
- US Trailing W. Europe and Canada in New Media Adoption
Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol ...
- Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners Love
Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day ...
- Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior
With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying ...
- Find Me Maybe: 61% Have Taken a Break From Facebook at Some Point
Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, ...
- Twitter Delivering Real-Time Insights Into Flu Patterns
Some 400 million Tweets are posted on Twitter every day, and that vast flow of information is beginning to offer ...
- Most Frugal US Cities: Atlanta, Orlando, and Tampa
Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on ...
- PayPal Still Dominating Digital Wallet Marketplace
Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile ...
- B2B Benchmarks: Top Tactics for Driving Traffic and Leads
Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing ...
- Socially Devoted: Brands Responding to More Fan Questions
Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time, according ...
- World Internet Stats: Websites, Email, Social Media, and More
In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets ...
- Super Bowl Ads More Popular Than Game Action
American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those ...
- News Consumption: Digital, Mobile, and Social Media Trends
Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely ...
- Facebook Surpasses Google Maps, Now No. 1 Mobile App in US
Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 ...
- Social Networking: 45% Check Out Brands' Pages
Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, ...
- Saving Time and Money Are Key Drivers of Shopping via Mobile
Nearly two-thirds (63%) of smartphone owners expect to be shopping more via their mobile device over the next couple years; ...
- Sports in 2012: On-the-Go Content, Marketable Athletes
From stats and scores to game footage, mobile devices played a huge role in sports content consumption in 2012, according ...
- New Leadership Skills for a New Social Media Age
People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate ...
- Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes Drop
Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers ...
- Marketers Upping the Ante on Big Data in 2013
Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to ...
- Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'
Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, ...
- Key Email Engagement Tactics: Benchmarks and Trends
With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or ...
- Social Media and Video Influence IT Purchasing Decisions
When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video ...
- Confusion About How Facebook, Google Make Money
Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they ...
- Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTR
Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, ...
- What Drives Readers to Your Content
More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on ...
- Pew: Digital, Social Technologies Redefining Arts Promotion
The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage ...
- The Hottest Brands on Twitter in 2012
From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public ...
- 3 in 4 Say Claims in Ads Are Exaggerated
More than three in four consumers say most of the claims that brands make in advertisements are somewhat exaggerated (57.4%) ...
- Social Marketing Benchmarks: Budgets, Goals, and More
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses ...
- Google Android Captures 54% of Smartphone Market; Apple, 35%
Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the ...
- Optimism Abounds for 2013; Finances Top of Mind
Fully 8 in 10 people worldwide say they are optimistic that the new year will be a better year than ...
- 2012's Top Search Terms (by Category) and Top Websites
For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in ...
- 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills
Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in ...
- Holiday Travelers Trust Online Travel Reviews
Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews ...
- Americans Hazy on the Meaning of 'Cloud Computing'
More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those ...
- Holiday Season Online Retail Spending Up 13%
Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up ...
- Social Media Is a Corporate Blind Spot for B2B Execs
More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social ...
- Email, Social, and Mobile Are Marketers' 2013 Budget Priorities
Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% ...
- Top Brands Using Twitter for Customer Support
Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one ...
- The State of Innovation in Today's Companies and the Role of Tech
Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions ...
- LinkedIn an Influential Force in IT Purchasing Process
Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of ...
- Content Plays Critical Role Throughout Tech-Buying Cycle
When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets ...
- Professional vs. Personal: The Social Media Mindset Divide
Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel ...
- Fortune 500 Social Media Adoption Surging in 2012
The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in ...
- Is This the Future of Content Marketing? Transmedia Storytelling Emerges
As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, ...
