Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance.

The study, which was based on data pulled from SimpleRelevance's client email database, also found that men click more frequently in the early morning (4 AM until 9 AM) and women click more frequently in the late morning to evening (10 AM until 9 PM).

Although men and women alike check email regularly, the majority of each gender has one single hour per day in which they actually click through to marketers' websites. 

Below, addition key findings from the report.

Email Open Frequency 

  • Most people check their email multiple times a day, with some opening email up to 23 out of 24 hours per day.
  • Men check email an average of eight time periods (unique hours) per day, whereas women average seven.


  • People earning $150,000+ are more likely to click through in the early morning from 5 AM until 8 AM.
  • People earning $75,000 or less are more active from 9 AM until 8 PM.  

About the research: The report was based on demographic and email opening behavior pulled from SimpleRelevance's client email database. The data was cleansed and analyzed using proprietary technology.

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Email Open and Click Behavior by Gender and Income

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji