Please accept all cookies to ensure proper website functionality. Set my cookie preferences

More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing a website/online store) is their top marketing priority for 2014, according to a recent report by j2 Global's Campaigner, eFax and eVoice.

Adopting email marketing automation to easily and efficiently reach customers was a close second, cited by 23% of survey respondents as their top priority.

Ensuring email marketing efforts aren't thwarted by spam filters or the new tabs in Gmail is third on the list (11%), followed by adopting mobile marketing best practices (14%).

Below, additional key findings from the survey of 1,647 SMB professionals.

Mobile Apps 

  • 70% of survey respondents plan to use the Facebook mobile app for business development and marketing in 2014.
  • Twitter and YouTube are second and third in terms of mobile apps that SMBs have used and/or plan to adopt in the coming year.
  • Despite consumer popularity, only 3% of SMBs have used or plan to use Snapchat. 


Retiring Technologies

  • 27% of SMBs surveyed plan to retire their fax machine in 2014. 
  • 23% plan to transition from a landline to a virtual phone system/mobile phones.

Personal Priorities

  • 43% of respondents say exercising more often is their personal resolution for business success in 2014.
  • 23% say being open to new ideas is their personal resolution.

About the research: The report was based on data from an online survey of 1,647 SMB professionals conducted between November 15-22, 2013.

Sign up for free to read the full article. Continue reading "SMBs' 2014 Marketing Priorities" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.



image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

MarketingProfs Partner