Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the US, while Apple secured 35.0%, according to data from the comScore MobiLens service for the three-month period ended in November 2012.
Nearly 76% of US mobile subscribers used text messaging—the most popular type of content use—on their mobile device (not just smartphones).
Samsung remained the top mobile handset manufacturer overall with 26.9% of market share.
Smartphone Platform Market Share
Some 123.3 million people in the US owned smartphones during the three months ended in November, up 6% from the three months ended in August.
Google Android ranked as the top smartphone platform with 53.7% of market share (up 1.1 percentage points), while Apple's share increased 0.7 points, to 35.0%.
RIM ranked third, accounting for 7.3% of US smartphone subscribers, followed by Microsoft (3%) and Symbian (0.5%).
OEM Market Share
Samsung ranked as the top OEM with 26.9% of US mobile subscribers for the three-month period ended in November, (up 1.2 points). Apple ranked second with 18.5% (up 1.4 points), followed by LG with 17.5%, Motorola with 10.4%, and HTC with 5.9%.
Mobile Content Use
Some 75.9% of US mobile subscribers used text messaging on their mobile device in November (up 0.3 points). Downloaded applications were used by 54.2% of subscribers (up 0.8 points), while browsers were used by 52.1% (up 0.1 points).
Accessing of social networking sites or blogs increased 0.9 percentage points, to 39.2% of mobile subscribers. Game-playing was done by 33.7% of the mobile audience, while 28.7% listened to music on their phones (up 0.4 points).
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.