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The use of the most popular and highly rated digital analytics products varies by business size—with larger enterprises relying heavily on paid products and small businesses using primarily free tools—according to a recent report from TrustRadius.

The report selected digital analytics product leaders based two factors: the estimated number of companies within each segment using each tool (popularity by business size), and the average rating given to each product by users on the TrustRadius website (satisfaction/likelihood to recommend).

All ratings came from authenticated reviews by end-users of the software suites, and the report also incorporated feedback given by digital analytics users in 230 in-depth reviews.

Below, the top-ranked products by market segment: small businesses (fewer than 51 employees), midsize companies (51-500 employees), and enterprises (more than 500 employees).

Best Digital Analytics Software for Enterprises

Based on user ratings and market adoption (satisfaction and popularity), the leaders within the enterprise segment are...

  • Adobe Analytics (the most widely used paid tool among enterprises)
  • Google Analytics Premium
  • Google Analytics (free)

Many companies in the enterprise and midsize segments report using the free version of Google Analytics to augment a paid analytics software suite.

Other strong performers in the enterprise segment are AT Internet, comScore Digital Analytix, and Piwik (a free and open-source tool, which also offers a Pro edition).

Best Digital Analytics Software for Midsize Companies

In the midsize segment, the leaders are...

  • Adobe Analytics
  • Google Analytics (free)

Strong performers with high user satisfaction but lower midsize segment adoption are GoSquared, AT Internet, and KISSmetrics.

Best Digital Analytics Products for Small Businesses

In the small business segment the leaders are...

  • StatCounter
  • Piwik
  • Google Analytics (free)

All the digital analytics leaders in the small business segment are either completely free or offer a widely adopted free version.

Strong performers in the small business segment with high user satisfaction but lower small business segment adoption are GoSquared and Woopra.

About the research: The report ranked digital analytics products based two factors: the estimated number of companies using each tool within each segment size (popularity by business size) and the ratings given to each product by users on the TrustRadius site (satisfaction/likelihood to recommend).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji