More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner.

The report was based on data from a survey of 130 email marketers conducted in November.

Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.) to improve results (14%).

Below, additional key findings from the report.

Top Regrets of 2014

  • 14% of email marketers surveyed regret not doing enough targeted testing on their marketing content in 2014.
  • 11% regret not thoroughly analyzing and using the data they had access to.
  • 11% say they they feel bad about having inconsistent messaging across their digital channels.

Top Metrics

  • 41% of respondents say click-through rate is the top metric they use to judge the success of an email campaign.
  • 38% say open rate is their top metric.

About the research: The report was based on data from a survey of 130 email marketers conducted in November.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji