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More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner.

The report was based on data from a survey of 130 email marketers conducted in November.

Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.) to improve results (14%).

Below, additional key findings from the report.

Top Regrets of 2014

  • 14% of email marketers surveyed regret not doing enough targeted testing on their marketing content in 2014.
  • 11% regret not thoroughly analyzing and using the data they had access to.
  • 11% say they they feel bad about having inconsistent messaging across their digital channels.

Top Metrics

  • 41% of respondents say click-through rate is the top metric they use to judge the success of an email campaign.
  • 38% say open rate is their top metric.

About the research: The report was based on data from a survey of 130 email marketers conducted in November.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji