Some 55% of creative advertising and marketing professionals say changes in their organizations are not considered carefully and are not well planned, according to a recent report from The Creative Group.
Moreover, 53% say their employers do not do a good job of involving employees in implementing changes, and 49% say they do not receive adequate training/information to keep up with industry developments.
The survey of 750 US creative professionals at advertising agencies and brands found the introduction of new internal processes/procedures is the change that workers have the hardest time adapting to (51% rated it as challenging/very challenging).
That was followed by staff changes (48%) and new business directions (37%).
For more insights from the report, check out the infographic:
About the research: The report was based on data from a survey of 750 creative professionals at advertising agencies and brands in the United States.
Continue reading "How Marketers Feel About Workplace Changes [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to General Management:
- How to Hire a Marketing Agency and Build a Productive Relationship
- Why Job Seekers Are Not Accepting Offers [Infographic]
- The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]
- How to Level-Up Your Company Culture [Infographic]
- Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies