The report was based on data from an annual poll of consumers in the United States. The 4,300 survey participants were asked to rate their satisfaction with their most recent fashion retailer experience as well as their likelihood to refer that retailer to others. The results were then averaged to into a Composite Loyalty Score.
Kohl's received the second highest composite score, followed by TJ Maxx, Macy's, Dillard's, and JC Penney.
Below, additional key findings from the report.
Nordstrom is also consumers' favorite e-commerce experience: 56% of respondents are satisfied with Nordstrom.com.
Dillard's, Old Navy, Kohl's, and Ross Stores round out the top 5 in consumers' e-commerce satisfaction.
Payless Shoes ranks as consumers' favorite shoe retailer, followed by DSW, Famous Footwear, Shoe Carnival, and Nike.
About the research: The report was based on data from a survey of 4,300 consumers in the United States.
Continue reading "Consumers' Favorite Fashion Retailers" ... Read the full article
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