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Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin Group.

The report was based on data from an online survey conducted in January 2015 of 10,000 US consumers. Respondents were asked to evaluate how much they trust 293 organizations across 20 industries on a 1 ("do not trust at all") to 7 ("completely trust") scale.

The Temkin Trust Rating for a company/industry was calculated by taking the percentages of consumers who responded with a 6 or 7 and subtracting the percentage who responded with 1, 2, or 3.

USAA, a bank and insurer, is the third most trusted company by US consumers, followed by Publix Super Markets.

Comcast is the least trusted company by US consumers, followed by Charter Communications, Coventry Health Care, Time Warner Cable, and Consolidated Edison of NY.

Supermarket chains have the highest level of trust of any industry included in the survey, followed by insurance carriers, retailers, and parcel delivery services. TV service providers and Internet service providers have the lowest level of trust.

The following table lists the best and worst ranked company for each industry included in the report:

About the research: The report was based on data from an online survey conducted in January 2015 of 10,000 US consumers.

Continue reading "The 21 Most (and Least) Trusted Companies in the United States" ... Read the full article

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji