The report was based on data from a survey conducted between March 25 and April 2 among 293 digital marketers across a variety of industries, including retail, travel, and automotive.
Just over half (52%) of respondents say they think their search rankings and their organic traffic will be affected by Google's update.
Some 65% of respondents say they are factoring in mobile SEO strategies into their search and content marketing efforts in advance of Google's changes.
Below additional key findings from the report.
Mobile Friendliness and Traffic
Some 69% of respondents say their website is already mobile-friendly.
Nearly three-quarters (71%) of the digital marketers surveyed say the percentage of their Web traffic coming from mobile devices is 11-50%.
About the research: The report was based on data from a survey conducted between March 25 and April 2 among 293 digital marketers across a variety of industries, including retail, travel, and automotive.
Continue reading "Are Marketers Ready for Google's Search Algorithm Changes?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Search Engine Marketing:
- A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]
- How Many Words Do People Use When Searching Online?
- Three SEO Trends Marketers Need to Know in 2022
- 10 Important Google Search Algorithm Updates From 2021 [Infographic]
- How to Use Google Search Console Insights for Your SEO Strategy
- Marketers' Top SEO Priorities in 2022