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Salespeople say their top 3 prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from Richardson

The report was based on data from a survey of 372 salespeople from a wide range of business sizes and industries (75% B2B; 25% B2C).

Finding ways to schedule appointments with potential buyers/clients is respondents' top prospecting challenge in 2015 (selected by 18.6%); next is identifying triggers/sales signals/issues that buyers need help with (16.2%); followed by creating a targeted prospecting strategy (15.5%).

The three prospecting challenges that are ranked as least important by respondents are qualifying prospects (only 5% selected it as a top challenge), creating insights (7.6%), and leveraging social media (8.4%).

Respondents say their two biggest obstacles in 2015 to closing new deals are competing against low-cost providers (30.6% say so) and creating compelling cases for change to avoid a "no decision" (16.9%).

The most significant account management challenges cited by respondents are finding ways to add value for multiple stakeholders (25.8%) and balancing new business/relationship management responsibilities (22.9%).

About the research: The report was based on data from a survey of 372 salespeople from a wide range of business sizes and industries (75% B2B; 25% B2C).

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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