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IBM is the most mentioned B2B brand online globally, according to a recent report from Brandwatch.

The report was based on an analysis of over 5 million online conversations about 200 top global B2B companies. The researchers looked at mentions on social networks as well as on news sites, forums, and blogs.

IBM is the most mentioned B2B brand online in most places. However, it is not the top mentioned company in every country. For example, oil-rich countries, such as Saudi Arabia, Qatar, and the United Arab Emirates, talk most about energy brands, such as ExxonMobil, BP, and Chevron.

In the United States, IBM is the clear leader, dominating B2B chatter online in 26 states; however, other companies, such as Oracle, Rolls Royce, and Cisco, come out on top in a few states.

Business software companies get the most mentions online, followed by aerospace firms.

About the research: The report was based on an analysis of over 5 million online conversations about 200 top global B2B companies. The researchers looked at mentions on top social networks as well as on news sites, forums, and blogs.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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