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What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars interactive?

ON24 recently set out to answer these questions by examining 9,375 webinars conducted on its platform between January and December 2014. The researchers looked at the entire lifecycle of each webinar, including promotion and registration, interactivity, audience viewing habits, and both live and on-demand data. The webinars examined were conducted by 500+ organizations, ranging in size from SMBs to enterprises.

Below, key findings from the report.

Registration

  • 31% of webinar registrants register 1-7 days before the event on average; 24% register the day of the event on average.

Attendance

  • 43% of webinar registrants attend event on average; training webinars tend to have a higher attendance rate compared with other types of webinars.
  • The most attended webinars of those examined were held on Wednesdays (28% of all participants) and Thursdays (28%); Saturday and Sunday were the least popular days to attend webinars (1%).

  • 24% of webinar participants joined events scheduled for 11 AM PST; 18% joined events scheduled for 10AM PST.

Viewing Time

Participants watch a one hour live webinar for 56 minutes on average; viewers watch a one hour on-demand webinar for 29 minutes on average.

Interactivity

  • 82% of the webinars examined included Q&A time.
  • 35% of the webinars examined integrated social media applications and 24% including polling.

About the research: The report was based on data from 9,375 webinars conducted on ON24's platform between January and December 2014.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji