Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?

To find out, MailChimp examined 214,000 campaigns with emojis in the subject line sent by brands since February 2015, when the platform officially added support for them.

The registered trademark is the most used emoji by marketers in email subject lines, the analysis found.

The big-eyed happy emoji is the next most-used, followed by the smiley with heart eyes, the heart, and the standard smiley face.

The researchers also mapped which emojis are used most together in email subject lines.

In the following visualization, emojis that are closer are used together more frequently, and emojis that are larger are more popular pairing partners.

About the research: The report was based on data from 214,000 campaigns with emojis in the subject line sent by brands since February 2015.

Sign up for free to read the full article. Continue reading "The 15 Most Popular Emojis in Email Subject Lines" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Email Marketing Articles

You may like these other MarketingProfs articles related to Email Marketing: