Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.

Global expenditure on mobile advertising is estimated at $29.8 billion for 2014, accounting for 22% of Internet expenditure and 6% of total advertising expenditure.

Mobile's total will rise to $89.5 billion by 2017, which will account for 44% of Internet expenditure and 15% of all expenditure, ZenithOptimedia forecasts.

Television is expected to remain the largest medium through 2017; however, its share of global ad spend is projected to decline as digital channels grow more quickly.

Mobile is expected to be the main driver of global ad spend growth in the coming years; ZenithOptimedia forecasts mobile to contribute 83% of all additional spend between last year and 2017.

Television and desktop Internet are projected to be the second- and third-largest contributors, respectively, accounting for 15% and 13% of new ad expenditure.

ZenithOptimedia predicts global ad expenditure overall will increase 5% in 2016 and 4.4% in 2017, with the largest growth in spend coming from Latin America and parts of Asia.

Sign up for free to read the full article. Continue reading "Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner