The report was based on data from a September 2015 survey of 1,140 adults living in the United States.
Some 73% of respondents say they plan to research gifts online this year, 66% plan to visit retail stores in person, and 46% plan to simply ask recipients what they want.
As for actually purchasing holiday gifts, 84% of respondents say they'll visit brick-and-mortar retail stores, 78% plan to shop online, and 20% will use a retailers' mobile apps.
Check out the infographic for more insights from the report:
About the research: The report was based on data from a September 2015 survey of 1,140 adults living in the United States.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Customer Behavior:
- Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]
- World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show
- How Attitudes Toward AI Vary Among Countries and Demographics
- Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
- B2B Marketers, the Customer Journey, and Sales | Marketing Smarts Live Show
- How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show