Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and presidential elections, according to a recent report from the American Association of Advertising Agencies and Havas Media.

The forecast was based on a historical analysis of past media inflation rates as well as interviews with advertising experts.

Television ad rates are expected to increase the most of any channel in 2016, largely because of election-year activity: On average, local TV CPMs are forecast to increase 13%; cable CPMs, 5.5%; and national broadcast CPMs, 3.8%.

CPMs on most digital channels are forecast to rise only modestly this year—between 1% and 3.3%, on average—because supply is expected to outweigh demand.

Average CPMs of ads in traditional channels, such as radio, outdoor, and magazines, are expected to rise modestly—or, in the case of network radio, to decrease slightly (-1%).

About the research: The report was based on a historical analysis of past media inflation rates as well as interviews with advertising experts.

Sign up for free to read the full article. Continue reading "2016 Advertising Rate Increases Forecast for Nearly All Channels" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Advertising Articles

You may like these other MarketingProfs articles related to Advertising: