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Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Group.

The report was based on data from a 1Q16 survey of 10,000 US consumers. Respondents were asked to rate their recent interactions with 294 companies across 20 industries.

Each brand was assigned a Temkin Experience Rating (TxR) based three dimensions: success, effort, and emotion.

Publix and H-E-B earned the highest ratings for success from consumers; Publix, O’Reilly Auto Parts, True Value, and Save-a Lot earned the highest ratings for effort; Publix, Chick-fil-A, and Residence Inn earned the top marks for emotion.

Fujitsu was the lowest-rated company overall by respondents, followed by Health Net, Dollar, and Comcast.

About the research: The report was based on data from a 1Q16 survey of 10,000 US consumers.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji