The report was based on data from a 1Q16 survey of 10,000 US consumers. Respondents were asked to rate their recent interactions with 294 companies across 20 industries.
Each brand was assigned a Temkin Experience Rating (TxR) based three dimensions: success, effort, and emotion.
Publix and H-E-B earned the highest ratings for success from consumers; Publix, O’Reilly Auto Parts, True Value, and Save-a Lot earned the highest ratings for effort; Publix, Chick-fil-A, and Residence Inn earned the top marks for emotion.
Fujitsu was the lowest-rated company overall by respondents, followed by Health Net, Dollar, and Comcast.
About the research: The report was based on data from a 1Q16 survey of 10,000 US consumers.
Continue reading "Customer Experience Rankings: The 25 Best (and Worst) Brands" ... Read the full article
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