Which software programs and digital platforms do small business owners recommend most to their peers?

To find out, Alignable polled 7,500 small business owners in 1Q16 about how likely they are to recommend popular digital brands. Each product/service was then assigned an NPS score.

The businesses surveyed are all based in North America and employ fewer than 50 people.

WordPress, Mailchimp, Authorize, Google, Square, and PayPal are the most recommended digital brands by small businesses owners, the survey found.

Other key findings from the report:

  • Instagram, Pinterest, LinkedIn, and Twitter all are trending positively with small business owners.
  • Wave's free back office software is gaining popularity with small businesses.
  • Yelp continues to be viewed very negatively by small business owners.

Check out this infographic to see how popular brands fared in 1Q16 compared with 4Q15 results:

About the research: The report was based on 1Q16 data from the ratings of 7,500 small business owners.

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Small Business Owners' Favorite Digital Tools and Platforms

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji