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How do digital agencies charge clients for work? Which employees are paid the most? How long do projects tend to take?

To find out the answers to those questions and others, Kentico and Millward Brown surveyed 300 senior managers and directors at digital agencies of various sizes located in the United States, the United Kingdom, Australia, New Zealand, the Czech Republic, Belgium, the Netherlands, and Luxembourg.

Below, key findings from the report.

Projects

Digital agencies say they undertook 42 projects, on average, in 2015.

Projects took four months to complete, on average, in the United States and the United Kingdom. In Belgium, the Netherlands, and Luxembourg (Benelux), projects took seven months to complete, on average.

Some 26% of agencies in the United States and 40% in the United Kingdom say projects normally take longer than estimated to complete.

Pricing Structure

Some 75% of agencies say they often charge by total project cost; 50% often charge an hourly rate.

Wages

Agencies say UX and graphic designers are their highest-paid frontline workers ($35 per hour, on average).

About the research: The report was based on data from a survey of 300 senior managers and directors at digital agencies of various sizes located in the United States, the United Kingdom, Australia, New Zealand, the Czech Republic, Belgium, the Netherlands, and Luxembourg.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji