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Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent report from Magisto.

The report was based on data from a survey of 565 small and medium-sized businesses in the United States.

The most popular types of videos being created by SMBs are how-tos (50% of respondents say so).

Product/service overviews (43%) and general brand pieces (39%) are next.

Those are followed by virtual tours (22%), customer testimonials (21%), and event promotions/recaps (19%).

About the research: The report was based on data from a survey of 565 small and medium-sized businesses in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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