The Harris Poll 2016 EquiTrend Study was based on data from a survey of 97,000 US consumers. Respondents were asked to assess more than 3,800 brands, including 200 media brands.
The researchers assigned a brand equity score for each company based on three factors: familiarity, quality, and purchase consideration. The full methodology can be found here.
Netflix received the highest brand equity score of any media company and ranks 34th among all brands (media and non-media) evaluated by The Harris Poll.
YouTube ranks as the top social network; ABC and CBS tie as the broadcast networks with the highest brand equity scores.
About the research: The Harris Poll 2016 EquiTrend Study was based on data from a survey of 97,000 US consumers. Respondents were asked to assess more than 3,800 brands, including 200 media brands.
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