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Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.

The Harris Poll 2016 EquiTrend Study was based on data from a survey of 97,000 US consumers. Respondents were asked to assess more than 3,800 brands, including 200 media brands.

The researchers assigned a brand equity score for each company based on three factors: familiarity, quality, and purchase consideration. The full methodology can be found here.

Netflix received the highest brand equity score of any media company and ranks 34th among all brands (media and non-media) evaluated by The Harris Poll.

YouTube ranks as the top social network; ABC and CBS tie as the broadcast networks with the highest brand equity scores.

About the research: The Harris Poll 2016 EquiTrend Study was based on data from a survey of 97,000 US consumers. Respondents were asked to assess more than 3,800 brands, including 200 media brands.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji