What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want?
To find out, Fractl examined all of the job listings present on Indeed.com between May 3 and May 6, 2016 that included the phrase "content marketing." The researchers analyzed the dataset (3,335 unique listings) to determine starting salaries as well as skill, educational, and experience requirements.
Below, key findings from the report.
Job listings that include the term "content marketing" have an average annual salary of $74,000, the analysis found. That compares with an average annual salary of $61,000 for general marketing jobs.
Some 51% of the content marketing job listings examined require a mix of creative and technical skills; 26% are exclusively creative, and 23% are purely technical.
Education and Experience
Most (67%) senior content marketing roles do not require applicants to have graduate-level degrees.
Work history appears to be much more important than education to employers; 78% of senior roles require at least 5 years of experience in the field.
About the research: The report was based on an analysis of the job listings present on Indeed.com between May 3 to May 6, 2016 that included the phrase "content marketing."
You may like these other MarketingProfs articles related to Career Management:
- The B2B Forum 2020 Edition of Marketing Smarts [Podcast]
- 15 Career Lessons From Successful Founders [Infographic]
- Five Tips for Negotiating a Better Salary [Infographic]
- Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)
- Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.