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Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age.

The report was based on Ad Age Datacenter 2015 estimates of total United States advertising spend by companies, including both traditional and digital channels.

AT&T was the second biggest advertiser ($3.9 billion) in the US in 2015, followed by General Motors ($3.5 billion), Comcast ($3.4 billion), Verizon ($2.7 billion), Ford ($2.7 billion), American Express ($2.3 billion), Fiat Chrysler ($2.2 billion), Amazon ($2.2 billion), and Samsung ($2.1 billion).

About the research: The report was based on Ad Age Datacenter 2015 estimates of total United States advertising spending by companies, including both traditional and digital channels.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji