Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?

To find out, Ascend2 surveyed 219 US content marketers: 69% of respondents work for B2B companies; 16%, B2C companies; and 15%, hybrid B2B-B2C companies.

Half of the marketers surveyed say their content strategy is somewhat successful (above average) compared with the strategies of their competitors.

Some 16% say it is very successful (best-in-class), 29% say somewhat unsuccessful (below average), and 5% say very unsuccessful (worst-in-class).

Some 54% of respondents say the effectiveness of their company's content strategy is increasing marginally over time, and 35% say it is increasing significantly.

Nearly half (48%) of respondents say a lack of an effective content strategy is one of the biggest barriers to achieving their marketing goals.

About the research: The report was based 219 US content marketers: 69% of respondents work for B2B companies; 16%,B2C companies; and 15%, hybrid B2B-B2C companies.

Continue reading "How Content Marketers Feel They Measure Up to Their Peers" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji