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Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council.

The report was based on data from a survey of 2,119 adults worldwide who intend to travel in the next 12 months.

Most (79%) of respondents were from Europe; 18% were from North America; and 3% were from other regions.

Some 67% of consumers say flight delays and cancellations are among the most stressful part of traveling; 38% say researching deals is among the most stressful; 37% say sickness/injury; 36%, navigating crowds; and 27%, dealing with luggage size problems.

Travelers say the things that annoy them most while flying are seat-kickers (57% cite as a pet peeve), seat recliners (34%), loud passengers (32%), and crying babies (26%).

Consumers say the top things that destinations can do to make the travel experience better are to ensure tourism content is accurate (42% say it would help), control crime/panhandling (39%), and verify that travel deals are real (39%).

About the research: The report was based on data from a survey of 2,119 adults worldwide with an intent to travel in the next 12 months. The majority (79%) of respondents were from Europe; 18% were from North America and 3% were from other regions.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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