The report was based on data from 50 global premium online publishers and broadcasters collected between February 2015 and April 2016.
Some 33% of video ads served on the sites examined were mid-rolls in April 2016, up from 19% in February 2015.
Pre-roll remains the most popular video ad format, though its share dropped from 75% of all video ads served in March 2015 to 60% in April 2016.
Post-roll accounted for 7% of all video ads served in April 2016.
About the research: The report was based on data from 50 global premium online publishers and broadcasters collected between February 2015 and April 2016.
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