NEW! Marketing Strategy Master Class launches December 1. Learn more

Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo, a Kantar Media company.

The report was based on an analysis of the US Google desktop search text ad and product listing ad (PLA) spend by retailers between August 1 and October 4, 2016, on 2,959 Halloween costume keywords.

Poison Ivy costumes garnered the largest paid search spend ($158,653) during the timeframe examined.

Pirate costumes received the second largest share of spend; Ninja Turtle costumes were third, followed by general Star Wars costumes.

The least popular Halloween ensembles with paid search advertisers for the keywords examined were werewolf baby costumes and Beyoncé lemonade costumes.

About the research: The report was based on an analysis of the US Google desktop search text ad and product listing ad (PLA) spend made by advertisers between August 1 and October 4, 2016, on 2,959 Halloween costume keywords.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji