The report was based on data from a survey conducted in August 2016 of 1,765 consumers age 18-64 in the United States.
Some 40% of respondents say that even if they had decided to unsubscribe from an email list, but a brand offered to send fewer messages instead, they might be dissuaded from leaving.
Some 35%, however, say nothing could prevent them from unsubscribing, and 20% say more personalized/relevant content might stop them from unsubscribing.
Some 40% of respondents say they prefer to receive marketing emails from brands once a week; 20% say they want to receive emails once a month; and 17% say every couple months is ideal.
More than three-quarters (77%) of respondents say they do not have a separate email address for marketing emails.
About the research: The report was based on data from a survey conducted in August 2016 of 1,765 consumers age 18-64 in the United States.
Continue reading "What Email Marketers Can Do to Stop Unsubscribes" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Email Marketing:
- Taking the Mystery Out of Email Deliverability [Infographic]
- More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
- Four Things You Should Know About Email List Validation
- Email Marketing Benchmarks: Trends From 2021
- The Art and Science of Email Survey Invitations
- Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection