The report was based on data from a survey conducted in August 2016 of 1,765 consumers age 18-64 in the United States.
Some 40% of respondents say that even if they had decided to unsubscribe from an email list, but a brand offered to send fewer messages instead, they might be dissuaded from leaving.
Some 35%, however, say nothing could prevent them from unsubscribing, and 20% say more personalized/relevant content might stop them from unsubscribing.
Some 40% of respondents say they prefer to receive marketing emails from brands once a week; 20% say they want to receive emails once a month; and 17% say every couple months is ideal.
More than three-quarters (77%) of respondents say they do not have a separate email address for marketing emails.
About the research: The report was based on data from a survey conducted in August 2016 of 1,765 consumers age 18-64 in the United States.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Seven Crucial Marketing Automation Workflows You Need for Building Campaigns
- 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
- Five Steps for Leading Email Marketing Through Change and Crisis
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020
- COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon