The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months.
Some 68% of the consumers surveyed say they want to receive brand communications from retailers (sales offers, news, information about new products, etc.) via email; 6.9% prefer to receive communications while shopping in-store and 5.6% prefer text messages.
Email is the most preferred brand communication channel for respondents in all generations, including Baby Boomer (73% prefer email), Generation X (71%), Millennial (62%), and Generation Z (65%) consumers.
About the research: The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months.
Continue reading "How Consumers Want to Receive Retail Brand Communications" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Customer Behavior.
In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.
How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'
In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.