The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months.
Some 68% of the consumers surveyed say they want to receive brand communications from retailers (sales offers, news, information about new products, etc.) via email; 6.9% prefer to receive communications while shopping in-store and 5.6% prefer text messages.
Email is the most preferred brand communication channel for respondents in all generations, including Baby Boomer (73% prefer email), Generation X (71%), Millennial (62%), and Generation Z (65%) consumers.
About the research: The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months.
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