The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months.
Some 68% of the consumers surveyed say they want to receive brand communications from retailers (sales offers, news, information about new products, etc.) via email; 6.9% prefer to receive communications while shopping in-store and 5.6% prefer text messages.
Email is the most preferred brand communication channel for respondents in all generations, including Baby Boomer (73% prefer email), Generation X (71%), Millennial (62%), and Generation Z (65%) consumers.
About the research: The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months.
Continue reading "How Consumers Want to Receive Retail Brand Communications" ... Read the full article
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