The report was based on data from a survey conducted in 4Q16 of 300 online marketers.
Respondents say the types of visual content they use most frequently are stock photos (35% say they use them most often), original graphics (30%), and videos/presentations (15%).
Marketers say original infographics are the most effective visual content type (42% cite them as most effective). Original charts/data visualizations rank second (26%).
Check out the infographic for more findings from the survey:
About the research: The report was based on data from a survey conducted in 4Q16 of 300 online marketers.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji