Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How Digital Marketers Are Using Visual Content [Infographic]

by   |    |  2,858 views

Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.

The report was based on data from a survey conducted in 4Q16 of 300 online marketers.

Respondents say the types of visual content they use most frequently are stock photos (35% say they use them most often), original graphics (30%), and videos/presentations (15%).

Marketers say original infographics are the most effective visual content type (42% cite them as most effective). Original charts/data visualizations rank second (26%).

Check out the infographic for more findings from the survey:


About the research: The report was based on data from a survey conducted in 4Q16 of 300 online marketers.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Don Purdum Thu Jan 12, 2017 via web

    Hi Ayaz,

    While we have received good social share numbers in the past and moderate backlink activities, it all changed last month when introduced a detailed infographic titled "How To Get Organic Search Traffic With The Ultimate Google Hack".

    Social shares are well over 600 and the backlinks are growing at an amazing rate from top blogs. We've been approached to create content from great sites like SEMrush and a few much bigger than them that I can't mention just yet.

    We've been approached by Express Writers to do a Tweet Chat around the infographic and we've gotten nearly 20 requests to be included in high-quality roundups as well.

    The infographic was such a hit that we intend to do one a month.

    All that to validate your point that if done well and presented uniquely and relevantly... they can be a big boost to any businesses marketing efforts.

    Have an awesome end to your week Ayaz!

    ~ Don Purdum

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!