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Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle.

The report was based on data from an analysis of cart-abandonment email campaigns sent by 500 major retail/e-commerce brands.

Emails sent an hour after customers have abandoned online shopping carts/booking forms have an average conversion rate of 6.33%, nearly double the rate of those sent within less than an hour later (3.14%) and those sent between one hour and two hours later (3.41%).

Cart-abandonment emails sent more than 24 hours after a site visit have the lowest conversion rates (1.74%), on average.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji