Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?

To find out, Allocadia surveyed 200 people who work for companies with $20 million to $2.5 billion in annual revenue. The brands included in the survey were in 13 verticals (B2B and B2C) and based primarily in North America, though some European organizations were included.

Activity-based metrics/KPIs (clicks, visits, likes, etc) are the most reported to CMOs/top marketers (57% receive such metrics).

Marketing funnel metrics (inquiries, conversions, etc.) are second (48%), followed by metrics/KPIs that measure Marketing's contribution to the business (47%).

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji