The report was based on data from a survey of 4,535 adults in the United States conducted in the 24 hours following the 2017 game. Respondents were asked: "What Super Bowl ad stood out the most to you and why?"
The researchers then used OdinText's analytics tool to determine what share of the "why" responses were positive versus negative.
Budweiser's "Born the Hard Way" ad featuring the immigrant story of one of its founders had the highest recall, but more than one-third (37%) of the reaction was negative.
Kia's "Hero's Journey" ad featuring Melissa McCarthy had the second-highest recall, and 87% of the reaction was positive.
The rest of the top 10 most recalled Super Bowl ads came from Lumber 84, Mr. Clean, Coca-Cola, Audi, T-Mobile, Skittles, Buick, and Pepsi.
About the research: The report was based on data from a survey from a survey of 4,535 adults in the United States conducted in the 24 hours after the game. Respondents were asked: "What Super Bowl ad stood out the most to you and why?"
Continue reading "The 10 Super Bowl Ads That Stood Out Most With Consumers" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Advertising: