The report was based on an analysis of Snaplytics 4Q16 data for more than 500 brands. The researchers examined 24,180 stories (defined as a series of snaps posted to a brand's "My Story" less than two hours apart) and more than 217,000 individual snaps.
Some 64% of new followers, on average, find a brand's Snapchat account via the username.
Fully 25% arrive via the Snapcode function, while 9% arrive via deeplinks and 2% via other methods.
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