Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.

The report was based on an analysis of Snaplytics 4Q16 data for more than 500 brands. The researchers examined 24,180 stories (defined as a series of snaps posted to a brand's "My Story" less than two hours apart) and more than 217,000 individual snaps.

Some 64% of new followers, on average, find a brand's Snapchat account via the username.

Fully 25% arrive via the Snapcode function, while 9% arrive via deeplinks and 2% via other methods.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji